“Can I go with you?” or “I’ll carry your bags” is a refrain I often hear when someone learns I’m going to Italy for work. Traveling to Italy to buy terracotta pottery for our store sounds like a pretty good job, and it is when you don’t have to do it every other month.  It’s not that I don’t love the time in Italy, but it takes a day to get there and a day to get back.  Remember, I’m not flying on Air Force One, I’m flying coach.

I don’t have a bag for you to carry because I’ve figured out how to travel in Europe for a month or more with just the bag on my back. I take the same train, rent the same car, eat at—well here is where it can get interesting—after a long day going from terracotta pottery factory to terracotta pottery factory, I usually can find a great place to dine and a gelato shop with an excellent scoop. This is a consolation to twenty years of hanging out in terracotta factories and spending the rest of the time driving, don’t you think?

I am usually traveling in the winter, but this time I had (yes that’s “had”) to go in April. Spring had really sprung and Tuscany was in full bloom, trees had leaves and people were not in big fat coats. I wore a T-shirt every day. What a difference a few months can make.

Another difference was that on this trip, I didn’t go to buy terracotta pots, I went to buy garden antiques. I’ve been trying for three years to get this old guy to sell his collection of old, very old farm troughs, stones, millstones and wagons. I spent three days loading two containers and then two more days visiting manufacturers, back to Rome, back on the plane (in coach) and back to work selling pottery.

Somebody has to do it!

In a Glazed Daze in Italy: Glazed terracotta pottery

From concrete planters to Italian terracotta pots, custom glazing has been one of Eye of the Day’s strengths for over fifteen years. We are sometimes amazed by the wild colors envisioned by one designer after another for special colors or finishes, but always try to provide what each designer or client requests. Either the beauty, quality and history of the colorful kiln-fired glazes produced by our most treasured American manufacturer, Gladding McBean, or hand painted and stained Greek pots made the same way for millennia will fulfill most requests.

As the largest distributors in the USA of the famed French Provencal pottery known as Vase Anduze, we have a wide selection of colors and sizes. We ship them from New York to San Diego and Washington state to Florida. Colorful pottery is the finishing touch:  the eyeliner, pearls and earrings for your home and garden.

Last month my son had his winter break and was able to go to the Terrecotte San Rocco factory in Italy with me to see the glazes they have started to produce. Part of preparing our children for the world and possibly to follow in our footsteps is to share our day to day labors. I wanted to take Ben to the factory so he could see it and be part of the process as well as to show him where this historic tradition of terracotta pottery comes from. We Segwayed our way around Rome seeing sites with historic statues, fountains, and pots from past millennia. The context was not lost on him and when we got to the Rocco factory, he was as dazzled with the new colors as I was.

For more than five years our largest factory, Terrecotte San Rocco has been experimenting and testing glazes to add to their impressive line of fine, frost proof terracotta pottery and their range of colors is magnificent and beautiful. Now we can offer all the great shapes in colors, including custom colors, to our clients. Don’t be afraid to dream up impossible colors for all of Rocco’s fabulous shapes.

We’ll dazzle you!

Brent

The Clay Authority – Debunking the Myth of Impruneta Clay 

If you don’t have a subscription to Garden Design magazine, you really should do yourself a favor and get one. This new issue, Spring 2016, has a beautifully presented article about the legendary pottery artisans of the small hill commune of Impruneta just outside of Florence.  If only as a travel guide to garden lovers, it reads like a NYT Travel section “36 Hours” of what to do and where to go in this tiny historic commune.  Of course, you always can pick up a copy at Eye of the Day.

For a long time I have complained that many Italian pottery manufacturers have falsely used the name “Impruneta” to sell their Italian pots, often at an inflated price. This wonderful article helps to debunk this misnomer and offers a wonderful guide to visitors and lovers of quality Italian garden pottery, abundant throughout the country. Besides, after pasta, what does one think of when Italy is mentioned but double rolled-rim planters?  Well, maybe shoes and olive oil might come up…

The essential part of the article was the brief mention of the actual terra cotta clay material found and used by these artisans in Impruneta. Many would have you think that Galestro clay can or is only found here and this is not the case as it is prevalent throughout the Sienese countryside. Francesco del Re was so adamant that his production of what many consider the finest Italian terracotta produced today be trademarked as “Terra Forte” clay so as not to be confused and wrongly named Impruneta. But the simple fact is still: All of the high quality, long lasting and frost proof terra cotta pottery found in Italy uses Galestro clay and does not have to be found within the commune of Impruneta.

At Eye of the Day, our main Italian terra cotta product is made with 100% Galestro clay manufactured for us by Colorobbia of Montelupo, Italy, and the largest Terracotta manufacturer in the world. Sounds impressive, doesn’t it?

What is really impressive is that our high quality, frost proof Italian terracotta will not only last for centuries, it is affordable when compared to similar pieces stamped with “Impruneta”. And please, don’t get me wrong, I have beautiful Impruneta pots, Francesco del Re pots as well as pots from other artisans of fine quality Italian terra cotta in my garden but all are manufactured using 100% Galestro Clay.  That’s why I’m the Clay Authority.

Baked Earth: The Truth Behind Authentic Impruneta Pottery

Welcome to another edition of Baked Earth, with information about what’s happening in the world of clay, ceramics and installation pottery. This month, we would like to pop the mythical bubble concerning Impruneta pottery.

Impruneta is a commune in the province of Florence, in the Tuscany region of Italy. It has been famous for many centuries as the producer of the region’s finest terracotta, everything from tiles to garden art, to large terracotta planters. Along with the handmade nature and unparalleled craftsmanship of Impruneta terracotta lies the real secret of its success: the clay body.

It has been known for countless generations that Galestro clay is the superior material of the region. Galestro clay is extremely high in subsoil minerals, has an excellent plasticity, and due to its unusually high granitic content, can withstand sub freezing temperatures. Galestro clay yields a high quality product with great versatility and many ceramic manufacturers in the Tuscany region use Galestro, including Terrecotte San Rocco, Eye of the Day’s premier terracotta source.

Only a handful of factories produce wares actually in the commune of Impruneta and therein lies the problem. Because the potteries in the outlying communities are also using Galestro clay, or part Galestro and part local material, some producers will stamp their work with the word “Impruneta,” which can lead to retailers here in the US (either unknowingly or complicit in the process) to sell merchandise as “Impruneta terracotta,” when in fact it was not made within the boundaries of the Impruneta commune.

It’s akin to wearing a Timex and calling it a Rolex. Both are well made watches, but one has the reputation of distinct craftsmanship and is branded as such, so you are paying for the brand. It is the same with Impruneta—it has been branded by generations of superb craftsmanship and these days it is not uncommon for people in this business to use the branding of “Impruneta” to their advantage by calling it something that it is not.

So garden designers, homeowners, and landscape architects alike, be forewarned! There are only a handful of families producing authentic Impruneta terracotta in that commune, so if someone claims to be selling or installing Impruneta wares made with Galestro clay, be sure to ask them who the manufacturer is, and cross check their references. But as I have said countless times, it all comes back to the clay. And anything made with Galestro clay from the foothills of Tuscany is a sure bet as the highest quality pottery for your home.

By the way, I’m wearing a Timex…
Know your terracotta!

In late Spring the opportunity to sell a complete container of Terrecotte San Rocco came our way.  Kitchell Construction was managing the building and development of a large estate in the greater Denver area and because of Eye of the Day’s past and current collaborations with them, we were recommended by their Santa Barbara team.

Everyone knows it snows at a mile high in the sky and when you’re building a large Mediterranean style house and need frost-proof terracotta pottery, who do you call? Sound the trumpets please: Eye of the Day, of course. As an authority on clay, we were able to help them select a large and diverse range of Italian terracotta pottery made from Galestro clay which comes with a ten-year warranty to minus 15 degrees Fahrenheit. Many people, including design professionals, incorrectly refer to this Italian clay as “Impruneta,” a village commune near Florence, Italy.

It has been 35 years since I was last in Denver, Colorado—what a vibrant and exciting place. I arrived to meet the container of our great Italian terracotta pottery for the project and took public transportation into the city center for far less than a shuttle, cab, or using Über. Two stops after stepping on the bus, I stepped off at the new, super organized terminal right in downtown, not far from the ballpark where the Rockies play. Across the street I stepped on the free Mall Shuttle, which took me to the other end of 17th Street and dropped me off outside the Sheraton Hotel.  Because I got there a day before the container was being delivered from the port in Houston, I walked the downtown, my pedometer said almost seven and a half miles in a day and a half which is about what I walk each day at the store.

The mixture of old and new architecture is very simpatico in Denver. I’ll bet there are dozens of brick buildings that are made from Gladding McBean bricks and they look even more beautiful today almost a hundred years later.

The development of downtown Denver looks more like Manhattan than Los Angeles with multiple high-rise residential buildings and projects throughout the city. Gleaming steel and glass buildings shadowing older low-rise buildings like a six-foot grandson might put his arm around his grandpa. They go together well in Denver. The ballpark on one side of downtown and Mile High Stadium on the other with an extreme amount and variety of great microbrews in between.

Here’s to being a Mile High!

Inside the Pieces: Why We Love Authentic Pottery
Baked Earth series with Scott Semple

Hello to all and nice to be here again. It’s a classic Fall morning here on the Central Coast. I am currently walking around the Eye of the Day showroom, sipping Mint tea, trying to keep Shorty the dog at bay and writing to an enthusiastic yet invisible audience about my favorite messy, muddy medium: clay.

So, I’ve been thinking about this word “authentic.”

The first time I stepped foot into this showroom, I’m pretty sure what came out of my mouth was, “Wow, finally, authentic pieces.” I feel blessed to have traveled a good part of the world. I have not only seen, but intentionally sought out traditional pottery in villages from the foothills of Guatemala to Pokhara Nepal, from the backside of Cuba, to the historic potteries of Crete and mainland Greece. Knowing a thing or two about pottery and what it takes to build large format ceramic vessels, I walk in to Eye of the Day and immediately I’m transported to the smell of Turkish coffee in the Mediterranean, or the intense glow of a Native American dung firing.

This showroom is the gathering place of authenticity. You can look down inside these big pots and see what it took to make them, the marks that the sponge leaves while it spins on the wheel, the throw lines, and where sections of the piece were connected and not only joined, but adorned. The Greek ware in particular is notorious for actually celebrating the area on a vessel, like this one, where sections of spun clay were joined together to make a much larger form. I can see handles on pots that at first glance seem just like handles but are actually an integral part of how the artist moves the piece from the kiln to the customer. Or all these pots that have tool marks inside them from popping the occasional, yet inevitable air bubble. It’s all there, inside the pieces.

I’m talking about form—the mark of what it took to create the form, the container, not the decoration or the way the fire has licked it here or there on the surface. I tell my students almost daily, there is a form and there is a surface. Learn to treat each as a separate component, and you will be successful in clay. The form by itself should stand up to serious critique.

The work for sale at Eye of the Day is authentic. Not overly decorated or gaudy, not borrowed to look like it’s from some other culture. It is Authentic Classicism, coming from some of the few places in the world that are still producing wares that are handmade, timeless classical forms. We end up longing for these pieces, like touchstones from a place and time in history.

My last stop on the showroom tour has brought me to the Italian terracotta. Eye of the Day has the largest collection of authentic Italian terracotta containers from Terrecotte San Rocco in the entire country. There is so much handmade information in these vessels, I could talk and talk about it (as you probably guessed). But for now, I promise to revisit this topic of Italian Terrecotte San Rocco. How it is built, where the clay comes from, why it is frost resistant and more.

But until then, get to know what is inside a vessel, not just its outer reveal.
See you next month!