The Clay Authority – Debunking the Myth of Impruneta Clay 

If you don’t have a subscription to Garden Design magazine, you really should do yourself a favor and get one. This new issue, Spring 2016, has a beautifully presented article about the legendary pottery artisans of the small hill commune of Impruneta just outside of Florence.  If only as a travel guide to garden lovers, it reads like a NYT Travel section “36 Hours” of what to do and where to go in this tiny historic commune.  Of course, you always can pick up a copy at Eye of the Day.

For a long time I have complained that many Italian pottery manufacturers have falsely used the name “Impruneta” to sell their Italian pots, often at an inflated price. This wonderful article helps to debunk this misnomer and offers a wonderful guide to visitors and lovers of quality Italian garden pottery, abundant throughout the country. Besides, after pasta, what does one think of when Italy is mentioned but double rolled-rim planters?  Well, maybe shoes and olive oil might come up…

The essential part of the article was the brief mention of the actual terra cotta clay material found and used by these artisans in Impruneta. Many would have you think that Galestro clay can or is only found here and this is not the case as it is prevalent throughout the Sienese countryside. Francesco del Re was so adamant that his production of what many consider the finest Italian terracotta produced today be trademarked as “Terra Forte” clay so as not to be confused and wrongly named Impruneta. But the simple fact is still: All of the high quality, long lasting and frost proof terra cotta pottery found in Italy uses Galestro clay and does not have to be found within the commune of Impruneta.

At Eye of the Day, our main Italian terra cotta product is made with 100% Galestro clay manufactured for us by Colorobbia of Montelupo, Italy, and the largest Terracotta manufacturer in the world. Sounds impressive, doesn’t it?

What is really impressive is that our high quality, frost proof Italian terracotta will not only last for centuries, it is affordable when compared to similar pieces stamped with “Impruneta”. And please, don’t get me wrong, I have beautiful Impruneta pots, Francesco del Re pots as well as pots from other artisans of fine quality Italian terra cotta in my garden but all are manufactured using 100% Galestro Clay.  That’s why I’m the Clay Authority.

Baked Earth: The Truth Behind Authentic Impruneta Pottery

Welcome to another edition of Baked Earth, with information about what’s happening in the world of clay, ceramics and installation pottery. This month, we would like to pop the mythical bubble concerning Impruneta pottery.

Impruneta is a commune in the province of Florence, in the Tuscany region of Italy. It has been famous for many centuries as the producer of the region’s finest terracotta, everything from tiles to garden art, to large terracotta planters. Along with the handmade nature and unparalleled craftsmanship of Impruneta terracotta lies the real secret of its success: the clay body.

It has been known for countless generations that Galestro clay is the superior material of the region. Galestro clay is extremely high in subsoil minerals, has an excellent plasticity, and due to its unusually high granitic content, can withstand sub freezing temperatures. Galestro clay yields a high quality product with great versatility and many ceramic manufacturers in the Tuscany region use Galestro, including Terrecotte San Rocco, Eye of the Day’s premier terracotta source.

Only a handful of factories produce wares actually in the commune of Impruneta and therein lies the problem. Because the potteries in the outlying communities are also using Galestro clay, or part Galestro and part local material, some producers will stamp their work with the word “Impruneta,” which can lead to retailers here in the US (either unknowingly or complicit in the process) to sell merchandise as “Impruneta terracotta,” when in fact it was not made within the boundaries of the Impruneta commune.

It’s akin to wearing a Timex and calling it a Rolex. Both are well made watches, but one has the reputation of distinct craftsmanship and is branded as such, so you are paying for the brand. It is the same with Impruneta—it has been branded by generations of superb craftsmanship and these days it is not uncommon for people in this business to use the branding of “Impruneta” to their advantage by calling it something that it is not.

So garden designers, homeowners, and landscape architects alike, be forewarned! There are only a handful of families producing authentic Impruneta terracotta in that commune, so if someone claims to be selling or installing Impruneta wares made with Galestro clay, be sure to ask them who the manufacturer is, and cross check their references. But as I have said countless times, it all comes back to the clay. And anything made with Galestro clay from the foothills of Tuscany is a sure bet as the highest quality pottery for your home.

By the way, I’m wearing a Timex…
Know your terracotta!