Q&A with Pinky Lark Farnum of Lark Farnum Floral Design

Eye of the Day|Floral Design|Pinky Lark Farnum

Q&A with Pinky Lark Farnum of Lark Farnum Floral Design

A native Angeleno with stints in Philadelphia and Rome, Lark Farnum, better known to friends and family as Pinky, has always tried to bring a calming, creative touch to the world around her.  She studied Art History at Bryn Mawr College, designed window displays at Anthropologie and started her own fashion accessories business before delving into the florist world by working with highly respected, eco-friendly Wisteria Lane.

Eye of the Day|Floral Design|Pinky Lark Farnum
Pinky with one her beautiful floral creations

Before leaving to start Lark Farnum Design, Pinky worked as an Event Manager at one of the most renowned event spaces in Los Angeles, Vibiana.  Pinky’s varied design and event background and warm personality make her the perfect fit for any client who wants their flowers to tell an artistic and personal story.

Suzi sits with the up-and-coming floral designer about her career and vision for the future.

Eye of the Day|Floral Design|Pinky Lark Farnum
A vibrant Spring arrangement

Eye of the Day|Floral Design|Pinky Lark Farnum
This floral arrangement evokes the Autumn season

SUZI:  Well.  Pinky… how did you decide on pursuing your career as a floral designer?

PINKY:   Glad you I tell people who have known me for a long time that I now work as a floral designer, they don’t seem to be surprised at all. Most say they always knew I would end up here.  They must have known something I didn’t. It’s a profession I seem to have fallen into after a few different design and event jobs.

Now, four years after starting my first floral job with Wisteria Lane Floral Design and almost two years after starting my own business full-time, I am excited to have found a way to combine my love of design and nature, while helping clients create a visual identity for what is in many cases, one of the most important days in their lives.

Eye of the Day|Floral Design|Pinky Lark Farnum
It’s not just about traditional florals. This one uses lotus pods!

Eye of the Day|Floral Design|Pinky Lark Farnum
Citrus complements this design

SUZI:  How do you stay excited about doing floral design and how do you translate your excitement into your designs?

PINKY: I try to blend my knowledge of plants, flowers, events, and design to focus a client’s vision into something that will be realistic, impactful, unique, and beautiful. In my garden-style arrangements, I like to combine fan favorites, such as peonies and English-style garden roses, with interesting foliage and unique accents like scabiosa, vegetables and fruit. I consider each event as a completely separate entity in order to make sure that I keep each one fresh and tailored to the individual client.

When you are hiring a floral designer, you are hiring someone to spend time brainstorming unique arrangements, pick flowers and plants that bring a distinctive vision to life, and create an ambiance that sets the tone of your entire event.

Eye of the Day|Floral Design|Pinky Lark Farnum
Traditional roses meet the lovely artichoke.

SUZI:  Do you find that the drought is having an impact on the way you design?

PINKY: I love that this profession allows me to constantly learn and strengthen my craft as well as change with the times.  I often think about the looming reality of climate change in terms of the future of my profession. Instead of feeling threatened, I try to think of it as an opportunity to evolve with our evolving environment.  In order to be as ecologically friendly as possible, I use locally and sustainably grown elements whenever possible. With the popularity of succulents and other water-wise flora dominating a lot of floral and event design, we can already see that things are shifting.

In years to come, I look forward to using other plants and flowers that come out of the woodwork as unique options for floral design.

Eye of the Day|Floral Design|Pinky Lark Farnum
Bright, fun, and pink. Perfection.

SUZI:  Thanks for the insight, Pinky!

PINKY: Thanks for the questions, Suzi!

See more of Pinky’s work at Lark Farnum Floral Design and follow her on Instagram


In My Garden

Eye of the Day|Spring Garden

In My Garden

I love Spring. The energy that the longer days and warmer weather give me is equaled by what I get from  my garden and the plants that are beginning to come alive. Renewal is happening all around me from flowering succulents to budding roses to the carpet of arugula sprouting from the last rain.

Eye of the Day|Spring Garden
I want to stay home, not go to work. I want to get dirt under my fingernails and look forward to soaking sore muscles in a hot bath at the end of the day thinking about tomorrow and what pots I can fill with which plants that have kept me company all winter just waiting for this moment to arrive.

Eye of the Day|Spring Garden Harmony in my garden, my sanctuary where my soul is revitalized and the faith I have in my small marriage with nature can’t wait for the next sunrise to begin again.

Sunlight, fecund soil, sweet water and my small contribution mixed into a paradise of my own creation; why would I want to be anywhere else but in my own garden?

– Brent Freitas


The Simple Art of Collaboration: An Introduction to Sempleware

Eye of the Day|Sempleware| pottery, terracotta, design

The Simple Art of Collaboration: An Introduction to Sempleware

 As an artist, if there is one thing I have always believed in it’s been the concept of collaboration. There is something very powerful, very organic that comes from two or more people coming together on one idea, like a symphony. Or consider the hundreds of ceramic pieces that Pablo Picasso produced towards the end of his life with the help of the Madoura Pottery workshop. Both the process and the outcome can be engaging in unexpected ways that keep fresh the evolving cycles of creation.

My name is Scott Semple and I’ve been contributing to this newsletter for about two years now, but my day job is ‘large format potter’.

This year I am celebrating forty years in ceramics by announcing my newest collaboration with Brent Freitas and the team at Eye of the Day, entitled “Sempleware”. Our concept is to offer in-house, hand made ceramics, based on an artisan pottery and sustainability model.

Beginning in April, I will be throwing pots right there in the store using custom designs and shapes to fit the needs of the ever widening garden design community. Together we want to allow homeowners and designers alike—all customers who come through the doors—direct access to the artistic process, while providing a local option. Very local in this case. We see this partnership as not just collaboration between Brent and me, but as a movement between Eye of the Day and the community as a whole, combining performance art with retail design needs.

Sempleware is an offering as much as it is a line of products and I believe it will be an engaging component when considering sustainable product awareness. And quite frankly, I’ll jump at the opportunity to share what I love most with anyone who will listen, I’m selfish that way.

We’ve been talking about this for a while now and it seems that all the pieces have finally landed in place.

So that’s the big news! Beginning in April, I’ll be at Eye of the Day throwing down! Come by and say hi, watch me spin some pottery, see what you think! Your favorite Central Coast ceramic supplier for all your authentic garden design needs.


Terra Malia Designs : Santa Barbara Sonos Headquarters

Eye of the Day| Terra Malia Designs| Sonos

Earlier this year we were fortunate to meet Terra Basche of Terra Malia Designs in Santa Barbara.  She was looking for pots for the new Sonos location in Santa Barbara and found them at Eye of the Day.  We caught up with this busy woman and asked her a few questions about her blooming career.

How did you become interested in landscape design and what was your path to your current career?
I completely fell head over heels in love with succulents back in 1996 when I was attending UCSB. I remember the very visit to Santa Paula Nursery where I ohhh and ahhhed over the variety of colors, textures and structural make up of each individual one. I tried to fit as many in each fist as possible, as I headed to Ivan at check out.

I naturally have a design eye, as those on my mom’s side of the family have practiced every kind of art. I designed succulent centerpieces for my own wedding in 2001 and proceeded to design pots, weddings, gifts and mini-landscapes for friends and family until I started getting offers from others who would actually pay me to do what I loved. When my oldest daughter was born, I quit my 9 to 5 to be a mom, but began to lazily pursue my love professionally on a very part-time basis. Terra Malia Designs was my “second born” back in 2008.

My business presently is a healthy mix of artistic interiors/exteriors for residential and business and wedding floral with a healthy dose of untraditional elements including mixing succulents, tillandsias and other living props, so the plants in tablescapes can be reused and planted back into the ground, so unnecessary waste is eliminated. My business model closely mirrors my life models and beliefs about sustainability and what makes sense. Plain and simple…it feels good!

What are your clients asking you about water-wise planting and hardscaping?
Most often, clients seek me out for my succulent design. I have almost always reached for plants that require low water, as they are just as lovely as those other plants that need lots of water. Saving resources when necessary is responsible.

How do you design a plan that addresses water issues but is welcoming and pleasing to the eye?
There are so many varieties of succulents and cacti; it is easy to create a design that has enough variety for the eye. I enjoy combining succulents with grasses to add movement potential and texture. The continual exotic blooms from succulents create a softer feel, while adding interest. Using the neon green Crassula, mixed with Aloe Striata and Blue Fescue for color variation, for instance, provides the viewer with color difference so each plant can be appreciated, and the style boasts both soft and hard lines with movement in the Blue Fescue.

How did you approach the Sonos project in order to solve the physical issues of a “parking lot?”
Sonos wishes to maintain their offices in the city of Santa Barbara…which means convenience for their employees, but at the same time, means not as much potential for green space. Terra Malia Designs has helped to transform parking lots, patios and rooftops into greener spaces where a more natural environment can be enjoyed.

The Sonos headquarters, located at 614 Chapala Street, has a staff parking lot that backs up to the building. Sonos wanted to create a patio area where staff could go to have an outdoor meeting or sit and have lunch. Terra Malia Designs utilized the Cassetta Liscia Atlas Italian terracotta pots from Eye of the Day placed side-by-side to create a barrier between the parking lot and the patio zone. Visually, the barrier is essential to differentiate the spaces and as the planting has filled in, it has created a space that is more pleasing to spend time.

To see more of Terry Basche’s work, please visit Terra Malia Designs 


What’s Behind Eye of the Day’s Logo?

Eye of the Day|Logo history| Day's Eye

What’s Behind Eye of the Day’s Logo?

DAISY. DAY’S EYE. EYE OF THE DAY.

When Brent and I began daydreaming about a name for our business, our daughter Daisy was seven and our lives revolved around her (THAT hasn’t changed).  We wanted to incorporate “Daisy” into the name and decided to go for the old English meaning: Day’s Eye, for the resemblance of the flower to a stylized sun.  And as Daisy was the eye of our lives, Eye of the Day was born.

An overnight with our best friends, Robin, Cassidy and Heidi, found us talking about a logo for Eye of the Day. The evening grew late as we sipped our wine and played with ideas and soon graphic designer Robin had come up with a circular logo featuring the top half as a sun and the lower half as a daisy, split horizontally in the middle with the words “Eye of the Day” bisecting the halves. Without question, this was perfect for us.

Our logo has undergone a few changes in the past seventeen years; a few different graphic designers have tweaked it here and there.  The newest evolution is used on our Look Book, embossed on the cover and on the back and graces our new business cards as well.  In fact, we are using it everywhere!   We started our new business with a basic, interesting design and over time it has morphed into a more complex mixture of words and graphics, but its simple and meaningful heart remains true: the eye of the day still remains our Day’s Eye.


Musings On Design: Jeffrey Gordon Smith Landscape Architecture Part 2

Eye of the Day | Jeffrey Gordon Smith Landscape Architect

This is Part 2 of our interview with Jeffrey Gordon Smith Landscape Architecture with the principal architect himself. To read the first part, please visit here.

EOD: Based on your portfolio that definitely seems to be a case. It can be difficult to make sure all work in harmony, but your clients must know who you are and seek you out for those specific reasons.

JGS: Right, I don’t think I want to be the landscape architect for everyone. I tend to be a pleaser, but I’ve realized you can’t make everyone happy (laughs). I’ve been very fortunate, I feel, that we created this signature or style that people gravitate towards. I’m sure there are people who know they don’t like this style and I’ve learned this is okay. It’s kind of a Buddhist approach that hey, there’s always going to be change and not everyone is going to like you. So, looking back the one thing that has tied a lot of our work—that three-prong approach—is really hard to put a finger on. One of the things we are fortunate in the area we are working in is these amazing sites and getting to derive power from those places and turn that volume up. It’s almost like place making and tuning into the site. Being sensitive to the offsite: the colors, environment, and extract out and almost paint with plants and materials that feel that are of the place where it doesn’t feel contrived.

We had a project in Garden Design magazine and someone from Minnesota emailed me who were inspired by my work and wanted to make their backyard like the one in the magazine. They ended up having to bring most of it inside for the winter and I felt it missed the point. That’s what’s difficult with print; you only get a small sliver of the whole project. So much of the true nature and heart of project gets stripped out and they lose what’s really behind the project. They lost the whole impact of what the project was about: Using what you got, living where you are and celebrate where you are. I love the idea of a regionalism philosophy like that. The whole idea is to celebrate where you are even if you like a Mediterranean climate and landscape and you live in Minnesota. You can celebrate Minnesota.

EOD: That’s really about respect of location. You’re based in California and drought has been a concern the last few years. But based on your work, the projects continue to still feel lush. There’s water features, flowers, trees. How do you keep designs sustainable and still incorporate all these features despite the California drought.

JGS: I’m not a big sustainable, green flag waver. I’ve always believed we should tread on the Earth with the smallest footprint possible. I’ve kind of always done that in my work by playing up where you live and work with what you’re given. Paying homage to understanding the soil, climate, sun and wind exposure and work within those parameters rather than shoving something that doesn’t quite belong. We’re always trying to pay attention to the soil and guess what would be the happier plant environment. First understand the soil then the water you’re given. Most of our landscapes are drought tolerant just by working off with what we’re given. Sometimes we get requests for a tropical garden in an oak woodland. How would that work? We really try to open up their appreciation for where they’re at and try to get them to celebrate their location. We definitely have conflicts and I do tell them I’m not a “Yes person” but I’m not a “No person”. I’ll give them what they want but at least tell them what I think. And hopefully through that I hope we’ve educated clients, or at least pushed them outside their comfort level. I think again, it’s about becoming more sensitive to what’s around you.

With the drought, I’ve had lots of clients request water features and what not, but I’m not a big default water feature person. If a client requests it, we try to design something unique. The big thing I’m worried about is, Is this just a blip or will this be the next environment that California will be? I try to forecast it, looking at new plants and pushing the next edge. I’m always looking for plant material that works here and we can use as a new medium to transition into. I’m looking at Arizona for a lot of plants and similar areas that require almost no water and trying to push further out from the current environment.

We’re constantly probing and testing new plants to see how successful they are in certain projects.

 

EOD: When you do designs outside of California do you bring some of that sensitivity to the environment or do you judge each space on its own?

JGS: It really is trying to tie into place. We’re not always using strictly native—the cat’s out of the bag on that one. The true California landscape was let out when invasive European species were introduced. It would be unrealistic at this point to create a true California landscape. But I do like to rely on natives. I did a golf course in China and met a botanist there. The only common language we shared was Latin and we could discuss plants with Latin descriptors. They essentially had to create a nursery for the golf course. I suggested they use a roadside weed and they probably thought I was nuts. They saw it as a weed where I saw it as a native plant that grew very well and looked like it was at home. They thought I was completely crazed for wanting to use that weed but it could have propagated well. Working in another climate can be a challenge, even within California with all the different zones. If I were to work somewhere else I’d put the time in researching plant material and who is growing it. It’s not an easy profession to do well in many locations (laughs). If I was an architect I could grab a window, a door, or roofing material from any place and ship it across the globe it would be fine. But the plant material is the thing that could make or break it.

 

EOD: Are there any personal favorite projects of yours? And finally, what is your hope for the future of Jeffrey Gordon Smith Landscape Architecture?

JGS: I sometimes fear, how are we going to do better than what we’ve done in the past? But each year I look back there’s always another project that one ups one of the last ones. But it’s not really about one upping but there are qualities of that project that resonate and hold for itself. There was a perfect poetry of this project that connects to that space. Then you get another project and wonder how you’re going to pull that off in this one but you find some other element or other aspect to it that you can pull that kind of power as well.

A lot of projects we’re looking at we’re trying to develop a narrative. An example is Seven Sisters. There are geologic features that surround this area called the Seven Sisters which are volcanic plugs. They’re two mountains that are part of the chain of mountains—they say seven but there’s technically eleven—that are in the background of the project. That’s where we got the different heights for the seven posts in the pergola. They’re sort of talking to place and kind of telling the story of the Seven Sisters. There’s a spa area just beyond here with another four which would be the missing sisters. One of the sisters is more of a rock, Morro Rock which is out to sea, but beyond that is the Davidson Seamount which sits about a mile out underwater and they’re smaller mounts along the chain which aren’t as well know. It is a little tongue in cheek story, but it’s how we create these unique spaces by trying to come up with a narrative or purpose for how things are made.

It’s a story the client might not even know about. What I love about this project, it’s kind of poking you in the side. Neighbors and friends who come to see the fabulous backyard might wonder what happened with the carpenter today, like what happened? Everyone wants to cut them off to the same level. But that’s the thing that makes the garden unique to this place and is celebrating the place. Someone could have torn this image out of a magazine and built it somewhere but it wouldn’t relate to that place.

Another project, Pacific Rim, the client wanted a Japanese garden. I had studied Japanese gardens but to avoid the kitsch aspects we instead try to reflect back on Japan from California. The idea was to use plants that work in this coastal stress with salt laden air that goes in this dune area with the nearby Pacific Ocean. One amazing thing about Japanese gardens is the borrowed landscape and how they create a reflection of their surroundings. Like a rock garden that represents Mt. Fuji. So here we are painting the landscape beyond. That deck is done in a parquet pattern which reflects the farm fields below. We designed raised planters which I call bonsai planters and are planted in crop rows like the farm fields. This landscape is reflecting and has references. There’s even a spirit walk which you would see in a typical Japanese garden, but not so kitschy. We’re still celebrating and having a nod towards Japanese style in some details.

Finally, there’s Backbay Retreat, which I kid around that we could have taken a Yahtzee cup and thrown plants out there and anywhere they landed would have been perfect. It was a really amazing setting. The client bought an empty property next to theirs and instead of building another house extended their garden. We spent a lot of time out at this site. It’s pretty sacred and we wanted to understand what the space wanted to be. We borrowed this curve of the bay’s shoreline and designed the deck around this curve—it’s kind of mimicking it. For the deck we used polished concrete so we could get a really glassy, super reflective quality because it relates to the water. The client had requested a fence for their dog so we disguised that fence as backing for the bench which is also designed with a nautical theme to connect back to the water.

We used Mexican pebble between the stone because it’s the same color of the dunes. The estuaries which are like fingers feeding into the bay match the stone and pebbles. Connections are being made with the side including the selection of materials. Even the rock that terminates the bench is a small version of Morro Rock. I don’t think anyone is going to the site saying this means this and that but you can leave a site or place with an experience that it just feels good or right and you’re not analyzing why that is, but it just feels like it is. We’re hoping as designers we’re evoking and tapping into those feelings to make connections to place. That’s what I’m trying to do when working on a project.

 

EOD: And what was your hope for the future?

JGS: World domination (laughs.)

EOD: That would require a lot of research.

 

To view more of the work of Jeffrey Gordon Smith Landscape Architecture, please visit their site here.